A Study on the Analysis of Tourists' Destination Comments: Comparison of Greece-Georgia-Bulgaria

In the study, it is aimed to analyze all the evaluations and comments shared by Turkish tourists on the most visited destinations in Greece, Georgia and Bulgaria until October 5, 2020, through the TripAdvisor website. In this context, first of all, the comments/shares of Turkish tourists were classified within the framework of three basic lists (Places to Visit, Accommodation and Food Places), which were created according to the TripAdvisor Destination Discovery Algorithm. In addition to the lists determined by TripAdvisor, all accommodation businesses, restaurants, bars and cafes, all historical places to visit, outdoor and indoor activities, touristic and symbolic places, Spa and health centers and other activities in Greece, Georgia and Bulgaria destinations have been analyzed to determine how they were evaluated. During the research data collection process, KNIME Analytics Platform 3.7.1 and MAXQDA 2018 programs were used and data mining was carried out to reach a total of 2522 comments, evaluation points and forum discussion posts about Greece, Georgia and Bulgaria destinations. In addition, the demographic information and travel experiences of the commenting/sharing users were analyzed by including them in the data. Considering the evaluation scores of all touristic activities about the destinations as a result of the research 76.2 % of the Turkish tourists visiting the Greek destination rated the destination excellent and 14.2% very good. 76.2% of the Turkish tourists visiting the Georgia destination rated the destination excellent and 14.2% very good. On the other hand; 74.4% of the Turkish tourists who visited the Bulgarian destination rated the destination as excellent and 19% as very good