ISSN: 2791-7460
Volume : 3 Issue : 2 Year : 2023

Articles are Open Access and Licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Regional Success of Turkish Tv Series in Promoting Turkey [GPT-Studios]
GPT-Studios. 2023; 3(2): 158-175 | DOI: 10.5505/gpts.2023.46855

Regional Success of Turkish Tv Series in Promoting Turkey

Eser apk, Murat Ali Dulupu
Department of Economics, Sleyman Demirel University, Isparta, Trkiye

As the most important TV series exporter in the world after the USA, Trkiye's TV series exports have reached a wide geography extending from the Middle East to Europe, from Africa to South America in recent years. High production value, intense and often exciting stories, brave storytelling that deals with universal themes such as family, friendship and love, thoughtful content that resonates with audiences beyond geographical borders, high production quality, a chain of events that keep the audience's curiosity alive, the synergy created by the actors coming together, the design of the characters, and the emotional touch of the series can be considered as the reasons for the success of Turkish TV series. While Turkish TV series have become very popular especially in the Middle East, the Balkans and Asian countries where the Turkish language is spoken, they have also established proximity with many different regions through historical relations, common traditions and shared cultural identities. As a matter of fact, Trkiye has succeeded in becoming an important tourism centre through Turkish TV series, which are born out of Trkiye's culture, leave a deep impact on many geographies near and far with different cultures, and create an East-West synthesis.In this study, which utilizes literature review as one of the qualitative research methods, the success of Turkish TV series is discussed in four different regions in detail and the impact of the regions where the TV series are exported on the country's tourism is evaluated. In this respect, the study has the feature of shedding light on other studies.

Keywords: Turkish TV series, Turkish TV series export, Tourism, Promotion, Trkiye

Trkiyenin Tantmnda Trk Dizilerinin Blgesel Baars

Eser apk, Murat Ali Dulupu
ktisat Blm, Sleyman Demirel niversitesi, Isparta, Trkiye

Dnyada ABDnin ardndan en nemli dizi ihracats konumunda olan Trkiyenin dizi ihracat, son yllarda Orta Doudan Avrupaya Afrikadan Gney Amerikaya kadar uzanan geni bir corafyaya ulamtr. Yksek retim deeri, youn ve genellikle srkleyici hikayeleri, aile, dostluk ve ak gibi evrensel temalar ele ald cesur hikye anlatm, corafi snrlarn tesindeki izleyicilerde yank uyandran dnceli ierikler, yksek yapm kalitesi, seyircinin merakn canl tutan olaylar zinciri zerine kurulmas, oyuncularn bir araya gelmesinden oluan sinerji, karakterlerin tasarm, dizilerin duygulara dokunmas gibi Trk dizilerinin baar sebepleri olarak deerlendirilebilir. Trk dizileri, zellikle Ortadou, Balkanlar ve Trk dilinin konuulduu Asya lkelerinde ok popler olurken, tarihsel balar, ortak gelenekler ve paylalan kltrel kimliklerle de birok farkl blge ile de yaknlk kurmaktadr. Nitekim Trkiyenin kltrnden doan, birbirinden farkl kltrlere sahip yakn ve uzak birok corafyada derin etkiler brakan, dou bat sentezi oluturan Trk dizileri araclyla Trkiye, nemli bir turizm merkezi haline gelme baars gstermitir. Nitel aratrma yntemlerinden literatr taramasndan yararlanlan bu almada Trk dizilerinin baars drt ayr blge halinde tm detaylar ile ele alnarak, dizilerin ihra edildii blgelerin lke turizmine etkisi deerlendirilmitir. alma bu ynyle ele alnan dier almalara k tutma zelliine sahiptir.

Anahtar Kelimeler: Trk TV dizileri, Trk dizi ihracat, Turizm, Tantm, Trkiye

Eser apk, Murat Ali Dulupu. Regional Success of Turkish Tv Series in Promoting Turkey. GPT-Studios. 2023; 3(2): 158-175

Corresponding Author: Eser apk, Trkiye
Manuscript Language: Turkish
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