ISSN: 2791-7460
Volume : 3 Issue : 2 Year : 2023

Articles are Open Access and Licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Competitiveness Analysis of iftehan Hot Springs within the Scope of Thermal Tourism [GPT-Studios]
GPT-Studios. 2023; 3(2): 114-125 | DOI: 10.5505/gpts.2023.08108

Competitiveness Analysis of iftehan Hot Springs within the Scope of Thermal Tourism

Seluk Avderen1, Mehtap Eter2
1Lokman Hekim Vocational and Technical Anatolian High School, Antalya, Trkiye
2Elaz Airport Travel Health Inspection Center, Trkiye Borders and Coasts General Directorate of Health, Elaz, Trkiye

Thermal tourism, a sub-component of health tourism, plays a significant role in the development of regions, especially in cases requiring physical therapy, with non-surgical, painless, and alternative treatment applications. Therefore, Turkey holds a significant position as a center for thermal tourism. Thermal tourism's independence from seasonal constraints, having a water temperature higher than 20 degrees Celsius, the ability to provide long-term accommodation, and the preference of older tourists for the treatment of rheumatic diseases distinguish thermal tourism from other types of tourism. Therefore, it sets thermal tourism apart and gradually increases the demand for it.This study applies Porter's diamond framework to thermal tourism. The competitive advantage of iftehan hot springs in Ulukla District of Nide was tried to be determined by making a competitive analysis. In this context, primary and secondary sources of data were examined. The primary data collection for the study collected between April and May 2023, involving interviews with a total of 20 individuals. These interviews included one representative from 12 tourism businesses, three individuals from the public sector, and five people from local tradesmen in the region. Each interview lasted approximately 45 minutes. Based on the analysis of findings from these interviews, it was determined that iftehan's competitiveness in the field of thermal tourism is at a medium level. In conclusion, various recommendations have been proposed to assist iftehan in enhancing its competitive edge in the realm of thermal tourism.

Keywords: Thermal tourism, Competitive advantage, Diamond model, iftehan.

Termal Turizm Kapsamnda iftehan Kaplcalarnn Rekabetilik Analizi

Seluk Avderen1, Mehtap Eter2
1Lokman Hekim Mesleki Ve Teknik Anadolu Lisesi, Korkuteli, Antalya
2Trkiye Hudut ve Sahiller Salk Genel Mdrl Elaz Havaliman Seyahat Sal Denetleme Merkezi, Elaz, Trkiye

Salk turizminin alt bileeni olan termal turizm, zellikle fizik tedavi gerektiren rahatszlklarda, ameliyat gerektirmeyen arsz ve alternatif kr uygulamalar ile blgelerin kalknmasnda nemli rol oynamaktadr. Termal turizmde; mevsimsellik zellii olmamas, 20 dereceden daha yksek su scakl olmas, uzun sreli konaklama imkn sunabilmesi ve romatizmal hastalklarn tedavisi iin ileri ya turistlerin daha ok tercih etmesi termal turizmi dier turizm trlerinden farkl klarak, talebi giderek artrmaktadr. Bu nedenle Trkiye termal turizm asndan nemli bir merkez konumundadr. Bu almada, Nide'nin Ulukla lesi'ne bal iftehane Kaplcalarnn, Micheal Porter'n elmas modelinden yararlanlarak termal turizm asndan rekabet analizi yaplm ve rekabet gc tespit edilmeye allmtr. Bu kapsamda birincil ve ikincil veri kaynaklarndan yararlanlmtr. almann birincil verileri Nisan-Mays 2023 tarihleri arasnda toplanmtr. 12 turizm iletmesini temsilen birer kii, kamuda alan kii, blgede bulunan esnaflardan be kii olmak zere toplam 20 kii ile grme yaplmtr. Her bir grme yaklak 45 dakika srmtr. Grmelerden elde edilen bulgulara dayal olarak yaplan analiz sonucunda, iftehan'n termal turizm alanndaki rekabet gcnn orta dzeyde olduu belirlenmitir. Son olarak iftehan'n rekabet stnl elde etmesi iin eitli neriler sunulmutur.

Anahtar Kelimeler: Termal turizm, Rekabet stnl, Elmas Modeli, iftehan.

Seluk Avderen, Mehtap Eter. Competitiveness Analysis of iftehan Hot Springs within the Scope of Thermal Tourism. GPT-Studios. 2023; 3(2): 114-125

Corresponding Author: Seluk Avderen, Trkiye
Manuscript Language: Turkish
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