Articles are Open Access and Licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Visitor comments can be easily accessed thanks to the sharing of knowledge and experiences by way of online platforms. You can get an idea regarding the destination, products, and services you are curious about by making use of visitor experiences. The purpose of this research is to determine which elements stand out in the photographs and comments shared by visitors to Lake Van on the Tripadvisor website. 742 photographs and 278 comments created by visitors on the online sharing platform Tripadvisor formed the sample of this research. Photographs and comment analysis was performed on the photographs and comments through the MAXQDA qualitative data analysis program. As a result, visitor comments, comprising prominent components of Lake Van, analogies to Lake Van, prominent components of the city of Van, suggestions, and negative comments are gathered under five themes. Seven themes were obtained from the visitor photographs; local products, activities, attractions around Lake Van, reflections, flora-fauna, historical buildings, and islands. In general, it was understood that the visitors liked the unique view of Lake Van and described it as a must-see place. It is expected that these research outputs will provide an idea about the destination image to all stakeholders and visitors involved in the tourism movement.Keywords: Lake Van, destination image, destination love, visitor reviews; visitor photographs; Tripadvisor.